Built for the teams who sell
in the real world
We believe commercial intelligence should start with your market, not a vendor's database.
Most sales intelligence tools work backwards: they start with a database of millions of contacts and let you filter down. The problem is that databases go stale, coverage of local businesses is thin, and the tool's data quality determines your opportunity quality.
Pranory works forwards: it starts with your territory — a geographic boundary you draw on a map — and surfaces every business inside it using live data. You don't get a subset of someone else's database. You get the actual market.
We built Pranory for field sales teams, agencies, consultants, and commercial teams who sell to local and regional businesses. People whose territory is a physical place, not a spreadsheet filter. Teams where the best salesperson knows their neighbourhood and their pipeline — and where a tool should amplify that local intelligence, not replace it with generic contact records.
Why territory sales is still done manually
Databases miss local businesses
Apollo, ZoomInfo, and similar tools are built for enterprise B2B. If you sell to restaurants, clinics, workshops, retailers, or local service businesses — the coverage drops sharply and the data goes stale. Most teams fall back to Google Maps and spreadsheets.
Manual discovery wastes selling time
Field reps and commercial teams spend 1–3 hours every day finding businesses, copying names and phone numbers, and deciding who to call first. That's time that should be spent on calls, visits, and closing — regardless of what they sell.
No context before the first call
Without intelligence about each business — its size, activity level, category, and commercial profile — every call is equally cold. Pranory gives your team context before they dial, whatever their product or sector.
How Pranory solves it
Draw a territory, get the market
Map-based discovery using your own Google Maps API key. No stale list. No vendor markup. Every business in your boundary, surfaced live.
AI enrichment and signal detection
AI visits each website, extracts contact details, detects commercial gaps, and scores each lead by opportunity — with a written reason for every score.
Outreach and pipeline built for territory selling
Enrol leads into personalised sequences and manage the pipeline in a Kanban that shows territory coverage — not just deal stages.
Four principles behind every decision we make
GDPR-first
Privacy is a product feature
Pranory processes only publicly available business data. Everything is stored on EU infrastructure. GDPR compliance isn't a checkbox — it's a design constraint we started with.
BYOK
Your key. Your cost. No markup.
We believe vendors shouldn't profit from reselling API access to Google or OpenAI. You bring your own keys — you pay Google and OpenAI directly at their actual rates.
AI as a thinking partner
AI should explain itself
Every Opportunity Coach score comes with a written reason. Every commercial signal is attributed. We don't believe in black-box AI for decisions that affect how your team spends their day.
Territory-native
Geography is the unit of analysis
We don't treat territory as a filter on a list. We treat it as the primary organising principle — because that's how field sales actually works.
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Built in Europe
Pranory is developed and operated in Europe. All customer data is stored on EU infrastructure. We believe that European teams should be able to use a prospecting tool without having to read a 40-page data transfer agreement.
See what we're building
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