From a blank map to your
best leads — in minutes.
Pranory replaces manual territory research with a seven-step AI-powered workflow. No spreadsheets, no cold databases, no guesswork about who to call first.
Manual prospecting
wastes your best hours.
The average field sales rep spends over two hours a day on research that adds zero value — before a single conversation starts.
Open Google Maps, search a category, click each pin individually — and copy-paste into a spreadsheet
Google each business separately to find a website, phone number, or contact email
Buy a contact list that is already 18 months out of date and geographically irrelevant
Every lead on the list looks equally important — no way to know who is actually worth calling first
Send a generic cold message to 200 contacts, track opens in yet another spreadsheet
Forget half the follow-ups. Lose track of which territory has been worked. Start over next quarter.
Pranory replaces all of that
Draw a territory on a map — Pranory scans every business inside it automatically
AI extracts website, phone, email, and commercial signals per lead — instantly
Every lead is scored and ranked by opportunity fit — with a reason, not just a number
Personalised outreach sequences launched from the same platform — one click to enrol
Visual pipeline with territory coverage analytics — no spreadsheets, ever
From territory to first qualified lead
Under 5 minutes.
Seven steps. One system. No gaps.
Each step hands off seamlessly to the next. From the moment you draw a territory to the moment you close a deal — Pranory keeps the entire chain connected.
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1Territory
Define your territory
Draw any polygon on a map. Define a postcode, a district, a trade area — any market boundary.
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2Discovery
Discover businesses
Live market scan surfaces every relevant business inside your boundary — no static databases.
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3Signals
Detect commercial signals
Each business is automatically analysed for digital gaps, engagement patterns, and commercial intent.
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4Enrichment
Enrich leads with AI
AI extracts website, contacts, tech stack, and generates a commercial summary per lead.
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5Prioritise
Score opportunities
The Opportunity Coach ranks every lead by fit and urgency — with a reason, not just a number.
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6Outreach
Launch targeted outreach
Enrol top leads into personalised sequences. AI drafts the messages from enrichment data.
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7Pipeline
Manage the pipeline
Move opportunities through a Kanban built for territory selling, with coverage analytics.
Define your territory
Draw any polygon on a map. Define a postcode, a district, a trade area — any market boundary.
Discover businesses
Live market scan surfaces every relevant business inside your boundary — no static databases.
Detect commercial signals
Each business is automatically analysed for digital gaps, engagement patterns, and commercial intent.
Enrich leads with AI
AI extracts website, contacts, tech stack, and generates a commercial summary per lead.
Score opportunities
The Opportunity Coach ranks every lead by fit and urgency — with a reason, not just a number.
Launch targeted outreach
Enrol top leads into personalised sequences. AI drafts the messages from enrichment data.
Manage the pipeline
Move opportunities through a Kanban built for territory selling, with coverage analytics.
Pranory never touches your API spend.
Connect your own discovery and AI providers. API costs go directly to your accounts — no middleman markup, no lock-in, no proprietary black-box data source.
- Bring your own discovery provider
- Bring your own AI provider
- Pay providers directly — zero markup
- Switch providers anytime
Start by drawing
your market on a map.
Every Pranory workflow begins with a territory — a geographic boundary that defines your market. You draw it directly on a map. No postcodes to look up, no shape files to import.
- Freehand polygon drawing. Sketch any shape — follow a road, a district boundary, or a trade area radius. No constraint on geometry.
- Multiple territories per workspace. Run Barcelona Centro, Gràcia, and Eixample in parallel. Each territory is independent — different reps, different discovery runs.
- Territory-first matters. Starting with geography means every lead is relevant before you've enriched a single record. You're not filtering a giant database — you're building from your market up.
Every business in
your territory. Instantly.
Once your territory is saved, Pranory runs a live market scan across the entire boundary using your connected discovery provider. Every business category relevant to your service is surfaced — restaurants, hotels, clinics, shops, offices — whatever matches your target.
- Your discovery provider, your key. Pranory uses your own discovery API key. Discovery costs go to your provider account, not ours. Most providers offer a generous free tier that covers thousands of scans per month.
- Live data, not a static database. Every scan reads live business data directly from your discovery source. You get businesses that exist today — not a contact list purchased two years ago and never updated.
- Total territory coverage. Pranory finds every business in the boundary — not just the ones that paid for prominence. You see the whole market, not a curated slice.
Know what each business
needs before you call.
This is where Pranory earns its keep. For every discovered business, it automatically analyses digital presence gaps, engagement patterns, and commercial intent signals — the things that tell you whether your pitch is likely to land.
A restaurant with no booking system is a warm lead for a digital services agency. A hotel with 48 reviews in the last week is an active business worth contacting now. Pranory reads these patterns at scale, across every lead in your territory.
- Digital presence gaps. No website, missing contact methods, no online booking, outdated domain — each detected and flagged.
- Engagement patterns. Review frequency, rating trends, last review date, social media presence — signals of business activity and reachability.
- Technology detection. Which booking platforms, payment systems, or website builders they use — detected automatically from public data.
Raw discovery data
becomes a complete lead record.
After discovery, each business is a name and an address. Pranory's AI enrichment layer visits the business website, parses contact details, detects the technology stack, and generates a commercial summary — all automatically.
You bring your own AI API key (OpenAI, Anthropic, or compatible). Enrichment cost goes to your account — you stay in full control of what you run and what you spend.
- Contact extraction. Website, email addresses, phone numbers, and contact names pulled automatically from the business's web presence.
- Technology detection. CMS, booking platforms, payment systems, analytics tools — detected from public signals so you know exactly what they already have.
- AI business summary. A short plain-language summary of what the business does, who they serve, and what their most obvious commercial needs appear to be.
Stop guessing.
Know who to call first.
Not every lead deserves your time equally. A territory scan might produce 300 businesses. Without prioritisation, you waste half your day on the wrong ones.
The Opportunity Coach analyses every enriched lead across the signals detected in step three and produces an opportunity score from 0–100, together with a plain-language explanation of why that score was assigned. Not just a number — a reason.
- Scores calculated from real signals. The score is not an AI hallucination — it is a weighted calculation across the commercial gaps and engagement patterns detected in your territory.
- Priority tiers: A, B, C. Leads are grouped into contact-today, contact-this-week, and lower-priority tiers so your team always knows the right action, not just the right score.
- Pitch coaching included. The Coach doesn't just rank leads — it suggests the most relevant pitch angle based on what was detected, so every first call is already personalised.
Reach out. Personally.
At scale.
Once your top opportunities are identified, Pranory makes it straightforward to start a conversation. Enrol a lead into an outreach sequence with one click — the system handles scheduling, follow-ups, and reminders so nothing falls through.
AI-assisted drafting uses the enrichment data already collected — the business name, category, detected signals, and recommended pitch angle — to generate a personalised first message. You review and send, or adjust the template.
- Multi-step sequences. Email + call combinations, spaced over days or weeks. Each step triggers automatically based on whether the previous one received a response.
- Personalised, not templated. Messages are generated from real business intelligence — the business name, their specific digital gap, and the Coach's recommended pitch angle. Each one feels hand-written.
- Open and reply tracking. See which messages were opened, which got replies, and which sequences are converting — per territory and per rep.
Every opportunity tracked.
No lead left behind.
Discovered businesses become managed opportunities. The Pranory pipeline is a visual Kanban built specifically for territory-based selling — not a generic CRM repurposed for your workflow.
Move opportunities through stages as conversations progress. Log interactions, set follow-up reminders, and track which territories are generating the most pipeline — all in one place.
- From discovery to closed — one system. Leads move from the discovery list directly into the pipeline. No export, no import, no copy-paste between tools.
- Territory-level analytics. Win rates and pipeline velocity broken down per territory. See which areas are working, which aren't, and where to focus next quarter.
- Coverage tracking. A coverage map shows which businesses in your territory have been contacted, which are in the pipeline, and which are still untouched — so you never work the same lead twice.
Not a CRM. Not a contact list.
Something new.
Pranory was built for a workflow that existing tools were never designed for — territory-based opportunity intelligence, from blank map to closed deal.
Traditional prospecting
Start with a list someone else compiled
Manual research for every record
No geographic context or territory logic
Every lead treated equally — no prioritisation
Generic outreach with no business context
A standard CRM
Manages contacts you already know — not discovery
No commercial signal detection or AI enrichment
No territory boundaries or geographic scanning
You fill the top of funnel manually — CRM is downstream
Built for account management — not territory acquisition
Pranory
Discovery-first — start from a map, not a database
AI enrichment + commercial signal detection per lead
Territory boundaries define your market precisely
Opportunity Coach ranks and reasons — not just scores
Discovery to pipeline — one connected workflow
Pranory is not a replacement for your CRM — it fills your pipeline with qualified, territory-specific opportunities. Use both.
Questions about the workflow
Real questions from sales teams evaluating Pranory.
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A territory covering a city district (roughly 1–5 km²) typically produces 150–400 businesses in 3–6 minutes. Larger territories take longer — the scan time scales with the area and the density of businesses. You can start reviewing early results while the scan is still running.
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Yes — and this is intentional. Your key connects directly to your discovery provider account, so all discovery costs go to you at the provider's standard pricing. Most providers offer a free monthly tier that covers thousands of business lookups, which is enough for most users. You pay the provider directly — Pranory charges nothing for discovery on top of that.
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Pranory detects digital presence gaps (no website, no booking system, no email contact), engagement patterns (review frequency, rating trends, last review date, social media activity), and technology signals (CMS detected, booking platforms in use, payment integrations). All signals are derived from public business data only.
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For each discovered business, Pranory visits the public-facing website and extracts contact details (email addresses, phone numbers, contact names), detects technology patterns (platform, booking system, analytics tools), and generates a plain-language business summary. It reads only publicly available information — the same things a human researcher would review manually.
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The Opportunity Coach is Pranory's scoring layer. It takes the commercial signals detected for each lead — digital gaps, engagement patterns, tech stack — and calculates an opportunity score from 0–100. More importantly, it generates a short explanation of the score: why this business scored highly, what specific gap was detected, and what pitch angle is most likely to resonate. You get a score and a reason, not just a number.
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Yes. Pranory fills the top of your funnel — it discovers and qualifies leads that you don't already have. Once a lead progresses in Pranory's pipeline, you can export to your CRM for downstream account management. A direct API integration for popular CRMs is in development. The two tools are complementary, not competing.
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When you enrol a lead into an outreach sequence, Pranory uses the enrichment data already collected — business name, category, detected digital gaps, and the Coach's recommended pitch angle — to generate a personalised first message draft. You can use it as-is, edit it, or build your own template that references these fields. AI drafting uses your own API key (same as enrichment).
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Pranory enriches publicly available business data only — business names, websites, publicly listed phone numbers and emails, and Google Maps presence. It does not process personal consumer data. All data is stored on EU infrastructure. You can export or delete your workspace data at any time. Pranory is built in Europe with GDPR compliance as a design constraint, not an afterthought.
Ready to map your market?
Start discovering opportunities in under 5 minutes. Connect your providers, draw a territory, and see your first ranked leads before your next meeting.
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