Outreach that's relevant, not random
Enrol territory leads into sequences that reference their specific commercial situation — not generic cold templates. One click to start; AI handles the personalisation.
Generic outreach gets ignored. Relevant outreach gets replies.
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Most cold outreach fails because it doesn't reference anything specific about the recipient. "I help businesses like yours..." is indistinguishable from spam.
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Personalising every email manually is unsustainable at territory scale. You can't write 200 custom emails per week and still have time to make calls.
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Without sequences, follow-up is inconsistent. Leads fall through the cracks when a rep is busy, and the best opportunities get the least follow-up.
Outreach Sequences — step by step
Build your sequence
Create a sequence of email and/or call steps with timing delays between them. Templates can include smart variables that pull from the lead's enrichment data.
Enrol leads in one click
From the territory lead view, select any lead (or all Priority A leads) and enrol them in a sequence. AI personalises each message using the lead's commercial signal data.
Track opens and replies
See which messages in your sequence are opening, clicking, and generating replies. Iterate on subject lines and copy based on real performance data.
Move replied leads to pipeline
When a lead replies positively, move them to your Kanban pipeline with one click. The context from their signal data follows them through the funnel.
Key capabilities
- Multi-step sequences with configurable delays (1 day, 3 days, 1 week)
- Smart variables that pull from lead enrichment data (business name, detected gaps, contact name)
- AI-assisted personalisation using commercial signal data per lead
- Email open and click tracking per sequence step
- Reply detection and automatic sequence pause on reply
- Bulk enrolment across filtered territory lead sets
Works best alongside
Outreach Sequences — common questions
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Yes — outreach sequences are sent via your connected email account. Pranory connects via OAuth to standard email providers.
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Each email template can include variables that pull from the lead's enrichment data — business name, detected digital gaps, review summary, and commercial context generated by the Opportunity Coach.
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Pranory follows email deliverability best practices (plain text options, unsubscribe links, sending limits). For advanced deliverability infrastructure (custom tracking domains, IP warmup), we recommend pairing with a dedicated deliverability tool.
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Yes. Sequence steps can be email steps or call task steps. Call steps appear as tasks in your activity queue with the lead's contact number and call notes pre-populated from enrichment data.
Try Outreach Sequences in your territory
Free plan. No credit card. Set up in under 5 minutes.