Every lead. Phone, email, and commercial context. Automatically.
Pranory visits each business website, extracts contact details, detects technologies, and generates a commercial summary — in seconds, at scale.
Manual research is the most expensive use of a salesperson's time
-
Visiting 100 business websites to extract phone numbers, email addresses, and contact names takes 3+ hours. That's time that should be spent on calls.
-
Contact details found manually are inconsistent — some reps record them differently, some miss details, and the data degrades immediately as businesses update their sites.
-
You need not just contact details but commercial context — what does this business do, what do they sell, what technology do they use — to personalise your outreach.
AI Lead Enrichment — step by step
Visit the business website
Pranory's AI crawler visits each business website and extracts structured data: phone numbers, email addresses, contact forms, and key personnel names.
Detect technologies and tools
The crawler identifies which technologies the business uses — CMS, booking tools, e-commerce platform, live chat, analytics — to inform your pitch angle.
Generate a commercial summary
AI writes a 2–3 sentence business summary — what they do, who they serve, and what commercial angle is most relevant — ready to use in your outreach.
Store structured data in the lead record
All enriched data is stored in the lead record with source attribution, so your team knows exactly where each data point came from.
Key capabilities
- Phone number extraction from business websites
- Email address detection (contact, info, owner)
- Key personnel and contact name extraction where available
- Technology and platform detection (CMS, booking, e-commerce)
- AI-generated 2–3 sentence commercial business summary
- Industry and company size inference from website content
- All enrichment uses your own AI provider key — no Pranory markup
Works best alongside
AI Lead Enrichment — common questions
-
Yes — AI enrichment uses your own AI provider key (e.g., OpenAI). You bring your own key, so enrichment costs are yours directly — Pranory adds no markup.
-
If a business has no website, website enrichment is skipped and the "no website" signal is flagged — often the most commercially useful signal for digital services teams.
-
Accuracy depends on how clearly the business presents contact information on its website. Structured data (listed phone number, mailto link) is highly accurate. Unstructured data (embedded in an image or hidden) may be missed.
-
Yes — trigger bulk enrichment across an entire territory scan. Enrichment runs in the background as a queue; you'll be notified when it's complete.
Try AI Lead Enrichment in your territory
Free plan. No credit card. Set up in under 5 minutes.